Digital Writing
Writing was the spark that got me into communications.
While I love expressing ideas visually, writing taps into the reflective, methodical side of my brain that I’ve always valued. Through storytelling techniques, SEO tools, AI prompts, and—of course—CP style, I’ve reconnected with this passion and found new ways to make ideas resonate on the page.
london animal care centre
Crafted an engaging newsletter for the London Animal Care Centre, using storytelling techniques to create content that resonated with the audience. The newsletter featured a balanced mix of a listicle, a human story showcasing a volunteer and a clear call to action that encouraged reader involvement and support.
My role: research, content creation, layout and design
Tools used: Adobe Photoshop for assets, Mailchimp for design
Outcome: Received positive feedback from my professor for its effective use of engaging content, clear structure, and visually appealing design.
social media policy - cafe pronto
Developed a comprehensive social media policy for a café in London, designed to guide the team in navigating the digital environment while protecting the brand’s reputation. The policy includes clear guidelines on what employees can and cannot do on social media, strategies for handling crises, setting social media guidelines, and incorporating AI tools for content creation and engagement.
My role: research, content strategy
Skills used: policy writing, social media strategy, crisis management, AI prompting