Social Media

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social media management

Kalashakti Arts

Created and managed social media content to promote Bollywood dance classes for adults, youth and kids. Designed monthly editorial calendars, eye-catching posters, and engaging video reels about Indian culture, Bollywood themes and seasonal events. 

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campaign strategy

Northwest London Resource Centre

Developed a digital campaign strategy to promote the Northwest London Resource Centre after-school programs for youth aged 11 to 14.  The goal was to increase community awareness and funding opportunities.

As part of the social media strategy we developed, key messages, a news release, a listicle, a blog article, web content and social media posts.

My role: Crafted the campaign’s key messages, designed social media posts, wrote SEO-friendly website content, contributed to the social media strategy, and edited my teammates’ written work.

Tools and skills used: Google Docs, Canva, Adobe Photoshop, key message development, SEO content writing, editing, and strategic planning.

Outcome: The centre appreciated the clarity of the messaging and found the campaign strategy actionable for future use.

“Thank you for taking the time. We want to raise awareness about the free services we offer every individual who lives in the community. We had a severe funding cut to our youth department and we wanted to raise awareness about what we do. And to see … you reflect this means tons for us.” – Amani Radhaa, NWLRC

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social media STRATEGY

Wheel Easy

I led the development of a tailored social media strategy for Wheel Easy, a mobile tire service. The strategy focused on increasing brand awareness, engaging with the target audience, and driving conversions through social media platforms.

My role: project manager, strategy development, content creation (filming and editing video), analytics planning to measure success

Tools and skills used: social media strategy, project management, Adobe Premiere, Capcut, Canva

Outcome: Positive comments from the professor and client during our social media strategy presentation

A well-rounded, brand-aligned strategy for Wheel Easy, with clear goals, strong platform planning and content ideas that support both marketing and operational objectives.